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Reliance Fresh, the food arm of Reliance Retail, will open 22 stores in Delhi by March this year. The company's target is to open at least 400 stores in the National Capital Region

 
 

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Since its launch in Hyderabad in November last year, the company has so far opened 96 Reliance Fresh stores, spread over a total carpet area of 2,50,000 sq ft, across cities. Reliance Retail, whose parent Reliance Industries has pledged an investment of Rs 25,000 crore by 2012 in the retail business, targets a revenue of Rs 90,000 crore from its various formats like hypermarkets, supermarkets and speciality stores by 2010. So far, the company has unveiled only its fresh food stores, which according to industry sources have been averaging a sale of Rs 3.5 to Rs 4 lakh a day. The national capital region alone has 24 stores that account for more than a quarter of the total fresh food business, sources said, adding that average sale in NCR was much above the national numbers at Rs 5 lakh a day and the average billing for a customer was Rs 1,600 a day. Reliance Fresh stores sell farm fresh products like vegetables and fruits and dairy products, besides frozen foods, groceries and cutlery.
 
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Reliance Retail is set to make huge investments in grocery stores across the National Capital Region around Delhi. The company has hit the capital with 9 food and grocery stores, which is just a fraction of the 100 stores it plans to open by April end. Despite sky-rocketing land prices and sealing trouble, RIL has acquired 74 properties only in Delhi for a whopping Rs 2,000 crore.  the company would spend Rs Rs 5000 crores, (one fifth of its total retail budget) in setting up stores in the NCR, primarily in Gurgoan and Noida. “reliance plan to generate revenues amounting up to Rs 1,500 by our retail stores,”     Reliance plans to make some major acquisitions in the Pharma segment.    




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