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Currently, there are 454 Reliance Fresh stores across the country. The size of a Reliance Fresh store ranges between 4,000 sq ft to 12,000 sq ft. Essentially a convenience store, Reliance Fresh had last year run into trouble in Uttar Pradesh with the government shutting down its outlets due to law and order problems. Similar protests were encountered by its stores in the eastern states of Orissa and West Bengal after which the company decided to altogether remove the fruits and vegetable segment from its stores in area it would face intense opposition.

 
 

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Reliance has Reliance Fresh, the chain of fresh produce stores, Reliance Digital, a consumer durables and information technology store chain, and the Reliancemart hypermarket chain. While it has about 330 Fresh stores, it has just one digital store and one hypermarket so far.
Reliance Retail today ushered in a new retail culture in the National Capital Region by opening nine western-style food stores as it hoped to become the preferred supplier of push-cart vendors and kirana stores. The launch of nine ‘Reliance Fresh’ stores in Noida, Greater Noida, Gurgaon, Ghaziabad and Faridabad took the number of such outlets that sell fruits, vegetables, groceries and dairy products to 49 in the country with an investment of close to Rs 3,000 crores
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New Delhi, India, January 30, 2007 With over 40 Reliance Fresh stores already launched in Chennai, Hyderabad and Jaipur, Reliance Retail began its assault of the National Capital Region market with the recent opening of nine new stores in Ghaziabad, Noida, Faridabad and Gurgaon.

The company is targeting to open 100 more Reliance Fresh stores in New Delhi alone within four months, and a 1,000 new stores in 35 cities nationwide by the end of the year with a built-up area of over 4 million sq.ft. An investment of Rs.8,000 crore is envisaged for the NCR region alone.

Reliance Fresh stocks fresh fruits and vegetables, staples, fast moving consumer goods and dairy products. The stores are already selling over 1,000 tonnes of fresh produce daily and also 250 categories of commodities. The company is approaching farmers directly for the procurement of produce, seeking to reduce the 40% wastage that occurs through the traditional supply chain.

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 Reliance is looking to put its readymade garments on sale through recognized retail giants. Reportedly, Company was forced to take this move since the launch of its malls has been delayed. Reliance has also approached retail chain Loot for the same purpose. When contacted by Fibre2fashion, Loot MD Jay Gupta, said, “Reliance had stock to be dispatched, so they did organize talks with us. However, since Loot deals with International brands, there was no opportunity to finalize any deal.” Relevant sources from Reliance, requesting anonymity, informed that the opening of ISKCON Mall, scheduled for May this year, had been postponed to August 2007. Once this is done, Company has planned to launch 20-25 similar supermarkets in Gujarat. Official said, “Though these retail outlets are competitors for Reliance, selling garments through them will help not only clear out stocks but also attract consumers.”

Reliance launches India's largest hypermarket in A'bad


over 50 million sq ft via franchise as well as direct routes. RelianceMart, which is targeting returns of $23 billion by March 2011, will begin writing its success story with the opening of its first hypermarket in Ahmedabad on August 15, when India celebrates the 60th anniversary of its independence. This will be followed by two more hypermarkets in Jamna Reliance India Ltd launched its much awaited format and largest hypermarket under the brand name RelianceMart at ISKON Mall, SG Highway, Ahmedabad, which will be open to public on 15 August
BRANCH 
DELHI
GURGOAN

SADAR BAZAR
NOIDA
FARIDABAD
GAZIABAD
PUNJAB
UP
HARYANA
RAJASTHAN
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TAMILNADU
WEST BENGAL

The company's first apparel store will be launched in Gurgaon in October with 22 in-house retail brands and a team of 76 designers tapping the men, women and kidswear segment.

Reliance Retail will introduce brands such as DNM, a denim wear brand, the sportswear label Net Play and a range of casual wear shirts called X Code. It has also lined up kidswear brands such as Sparsz, Panda and Pogo.

Reliance also plans to tap the emerging segment of branded women's wear with brands such as Grip, Network and Enamor. The company will also focus on the lingerie segment and has appointed an expat to head the operations.

The first store (measuring 25,000 sq ft) will be launched in October, followed by stores in Delhi, Bangalore, Mumbai and Hyderabad. Reliance plans to open about 110 standalone apparel stores.





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