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Reliance Retail launches 6 new formats
Reliance Fresh started the quarter with 329 stores and opened an
additional 112 stores to end the quarter with 441 stores in over 45
towns and cities. As on date there are 453 Reliance Fresh stores
operational across India. Reliance Digital launched 2 additional stores
in Bangalore and Navi Mumbai respectively bringing the total Reliance
Digital stores to 3.
The new formats launched by RRL this quarter are Reliance Trends,
Reliance Footprint, Reliance Wellness, Reliance TimeOut, Reliance
Jewels and Reliance Super. In the months of October and November,
Reliance Trends, a specialty apparel store selling mens`, womens` and
children garments was launched at Gurgaon and Delhi. The store carries
the best of national and international brands apart from in-house
brands.
RRL also opened its chain of specialty wellness stores offering
pre-emptive, curative and beauty solutions under the brand name of
Reliance Wellness in the cities of Hyderabad and Bangalore. RRL ended
the quarter with 3 Reliance Wellness stores in Hyderabad and 1 in
Bangalore.
The last quarter also saw the launch of 2 Reliance Footprints stores.
Reliance Footprints, a specialty footwear store offering over 25,000
pairs of formal and sportswear in men, women and children footwear, was
launched in Hyderabad and Bangalore. The launch of another Footprint
store in New Delhi in January 2008 brings the total count of the
footwear specialty stores to 3.
In December 2007, RRL launched another specialty format in Bangalore
offering its customers an extensive range of merchandise in books,
music, stationery, toys and gifts under the brand name Reliance
TimeOut.
This quarter also saw Reliance`s foray into fine and branded jewellery
under the brand name of Reliance Jewels in Bangalore. Reliance Jewels
is a stand-alone fine jewellery format which has thousands of designs
of exquisitely crafted jewellery, a one stop shopping destination for
fine jewellery.
RRL closed this quarter by opening its ninth format, Reliance Super, in
Amrtisar. Reliance Super is a smaller version of the hypermarket
format, offering over 10,000 products in various categories like
grocery, home care, apparel & accessories, FMCG, consumer
durables & it, automotive accessories and lifestyle products.
With the launch of the new formats, RRL now operates 9 different
formats across India. Including the Reliance Fresh stores the company
now operates over 465 retail stores across India. The RelianceOne
loyalty membership base continues to grow and has crossed over 2
million loyal customers.
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Reliance Retail opens
fashion apparel format ‘Trends’
Reliance Retail on Thursday marked its foray into the standalone
affordable fashion apparel format, Reliance Trends.
The store, in the national capital region of Gurgaon, is spread across
30,000 sq. ft. and is the first of 100 such stores that the company
plans to set up over the next three years. The second and third stores
will be opened in Delhi and Mumbai shortly. In the next one year, the
company plans to set up to 20-30 such stores.
Through its Reliance Trends format, the company is aiming to capture a
‘significant share of the rapidly expanding apparel industry
in the country’. “The apparel industry is expected
to be at around Rs 1,00,000 crore in the next three years and Reliance
is targeting a fair share of the market,” . The
apparel industry in India is currently growing at 12-14 per cent on a
year-on-year basis. |
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‘Franchising, a
good career opportunity’
Franchising is an option youth
can explore for career opportunities. It offers franchisees the
advantage of starting up a new business quickly, based on a proven
trademark and formula of doing business, as opposed to having to build
a new business and brand from scratch. Even fresh graduates can excel
at it. Rather than the degree you acquire in college, people usually
recruit students who have imbibed the right qualities and are
hard-working and systematic in their work,” said Mr S.B.P.
Pattabhi Rama Rao, President, Cookie Man, addressing the MBA students
of the Meenakshi Sundararajan School of Management, |
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RELIANCE TRENDS IN GURGOAN
The Apparel, Luggage and Accessories division of Reliance Retail has
announced the launch of their first Apparel specialty store
“Reliance Trends” in Gurgaon.
Reliance Trends store at Ambi mall offers some of the best (100+)
Indian and International brands in 30,000 square feet of shopping area
,and has been designed and furnished by the best of breed international
design agencies, to offer a high quality and lavish shopping experience
to the Indian Consumer.
The store layout compliments the evolving tastes
and preference of fashion savvy consumers, giving them an opportunity
to view /shop with ease, along with an army of well trained customer
service associates, to compliment the entire shopping process.
Riding on the tremendous success at Reliance Mart in Ahmedabad, the
apparel division of Reliance Retail is well on track to democratize
fashion and make it attainable to the masses.
This is being
made possible by the extraordinary design pool of Indian and
International designers, integrating the international design trends
and preferences of the Indian Consumers.
The company is offering solutions to common maintenance problems
through its state of the art innovative products like Ever White
Shirts, Anti Stain Trousers, Wrinkle Free Range of garments, aromatic
clothes for infants and quick- dry sports wear that ensures optimum
moisture management.
Product Quality has been ingrained into the dna of Reliance Trends and
is integral to its mission of “Grahak Devo Bhava”.
The Quality system processes
are designed, implemented and monitored as per international standards
by a highly competent team of professionals. To deliver the customer
the best value for their money, only those products that demonstrate an
exemplary safety and quality meeting both implicit and explicit needs
of the customer are approved for purchase. Some of the quality
standards that are being followed are American Association of Textiles,
Chemists & Colorists, American Standard, ISO & BIS test
methods.
For the first time in organized retail, Reliance Trends is introducing
a Made to Measure tailoring service, offering customized fits to all
the customers buying fabrics from the store at prices comparable to
their neighborhood tailors.
Reliance Trends is offering a homogeneous mix of private labels and
brands across men’s, women’s and
children’s categories to fulfill every customer’s
requirement. The Network range of garments comprises of formal office
wear collection for men and women, while the Netplay range, showcases a
smart casual collection for the evolving workplace. The DNMX range has
been developed with a clear focus on the youth of India, offering them
exclusively crafted fashion garments like Denims, T shirts etc.
Sparsh range of Indian wear for women, offers the finest collection of
Salwar Kurtas, Churidars and a fast evolving Mix n Match range of
garments. An exclusive label, Panda , has been developed for infants
and toddlers , while the Frendz range of garments would compliment the
wardrobes the growing generation of boys and girls.
Apart from these private labels, the store is also offering some of the
most renowned brands in the country like Lee, Wrangler, Peter England ,
John Players, Black berry’s, Gini n Jony , Liliput , Indigo
Nation , Biba and designer labels like AND either directly or through
their sub brands, most of these exclusively for Reliance Trends.
Continuing the tradition of reaching out to the middle class of the
country, the current offering from Reliance Trends is easily affordable
to the Indian consumer.
The specific private label called First Class, is
designed to cater to a range of garments cutting across
mens’, momen’s, and children’s wear to
deliver extreme value to the Indian consumers.
Taking forward the vision of Shri. Mukesh Ambani, Chairman and Managing
Director, Reliance Industries Ltd. Reliance Trends delivers unmatched
affordability, quality and choice of products and services to the
consumer. Reliance Retail continues to fine tune its offering by
listening to the consumers and learning from them. This, as the
Chairman envisions, will be the beginning of transforming Indian
retailing with benefits for the Consumer. |
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