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Reliance
Fresh started
the quarter with 329 stores and opened an additional 112 stores to end
the quarter with 441 stores in over 45 towns and cities. As on date
there are 453 Reliance Fresh stores operational across India. Reliance
Digital launched 2 additional stores in Bangalore and Navi Mumbai
respectively bringing the total Reliance Digital stores to 3 more..................
Reliance
Industries
on Sunday launched its first retail format called Reliance Fresh in
Hyderabad. Spread over 2,000-5,000 sq ft, 11 such Reliance Fresh
neighbourhood convenience stores will come up in the city beginning
November 3.
These stores will sell fresh fruit and vegetables besides staples (dal,
atta, rice) as well the company’s in-house brand, Reliance
Select.
RIL is targeting not only the households but also streetside vegetable
sellers. According to sources, RIL is setting up Ranger Farms
—
outlets that will specifically service streetside vegetable sellers who
can stock up on fresh farm produce.
The Ranger outlets will open at 2 a.m. and continue selling produce to
vendors till 9 a.m. The Ranger format is something in the lines of
German major Metro Cash & Carry’s operations in
India. But
while Metro targets larger retailers such as restaurant chains and bulk
consumers, RIL is expected to forge a relationship with streetside
vegetable sellers through the Ranger concept. It is not yet clear
whether separate outlets will be opened for Ranger Farm or the existing
Fresh outlets will function as Farms by the night.
Guninder Kapoor, president and CEO of Food Business at RIL, says the
Fresh stores at Hyderabad are part of a pilot project. “This
is a
pilot project which will help us understand customer needs. The pilot
for this format will be taken to many other cities over the next few
months.”
Next on the company’s list are bigger cities, including Delhi
and Mumbai.
RIL has already said that it will invest close to Rs 25,000 crore over
the next five years in the retail business. The company plans to
establish 4,000 retail outlets across various formats by then, and is
eyeing sales of Rs 1,00,000 crore over the five-year period from the
retail business.
Besides Reliance Fresh, the company also plans to launch larger format
stores called “Feel Fresh Plus” which will be
spread over
10,000-15,000 sq ft. The Fresh Plus stores will stock fruit and
vegetables as well as apparel, consumer electronics, FMCG items and
even medicines.
From Hyderabad, these stores will travel to Mumbai and Delhi where
Reliance has identified up to 80 locations each.
But even as the retail debut kicks off with fruit and vegetables, it
seems the company is doing a rethink on whether to get into the larger
formats such as hypermarkets and
supermarkets. These two formats require over 1 lakh sq ft of space and
may not come up at prime city locations. Instead, Reliance is
contemplating tapping alterative sites such as the SEZs for opening
hypermarkets.
The retail rush
11 Reliance Fresh neighbourhood convenience stores will be launched
first in Hyderabad
These stores will be set up soon in Mumbai and Delhi where Reliance has
identified up to 80 locations each
RIL is also setting up Ranger Farms — outlets that will
specifically service vegetable vendors
Ranger outlets will open at 2 a.m. and continue selling produce to
vendors till 9 a.m.
Company plans to establish 4,000 retail outlets across various formats
in the country
FEB. 1 2008 In an
event devoid of its characteristic pomp, Reliance
Retail on Wednesday opened its second retail outlet Reliance Mart in
Jamnagar
The Jamnagar outlet is spread over 83,000 sq feet and after the second
phase, the total area will be close to 3 lakh square feet, almost
double of its Ahmedabad stores which has come up over 1.65 lakh square
feet.
The company is keen to take faster strides in the growing retail sector
in Gujarat by opening numerous hyper marts including one in the IPCL
campus at Vadodara. In the first phase, only the shopping floor has
been opened, while the other two floors are still under construction.
In future, Reliance Mart will have more than one lakh product range.
“Currently we have 10,000-12,000 employees from Reliance and
the staff strength will touch the 35,000 level once the new refinery is
complete. We also expect big footfalls from the employees of the Essar
township who live just five kilometre away from our
hyper-market,”
“Apart from the Reliance employees, the location of the mart
at
the national highway will attract traffic that goes towards Dwarka and
other adjacent places,”
Reliance
Retail for JV with Pearle Europe for optical business
Reliance Retail Limited (RRL)
announced the signing of a Joint Venture with Pearle Europe for the
launch of a chain of Optical stores in India.
This
chain will comprise of independent stores, and stores within Reliance
Retail formats such as Hypermart, Super and Wellness stores.
This
Joint venture will bring world class retail Optical stores to India,
with a range of private label frames, lenses, sunglasses
Reliance
Retail today ushered in a new retail culture in the
National Capital Region by opening nine western-style food stores as it
hoped to become the preferred supplier of push-cart vendors and kirana
stores. The launch of nine ‘Reliance Fresh’ stores
in
Noida, Greater Noida, Gurgaon, Ghaziabad and Faridabad took the number
of such outlets that sell fruits, vegetables, groceries and dairy
products to 49 in the country with an investment of close to Rs 3,000
crores FOR MORE INFORMATION contact or write us:
New
Delhi, India, January 30, 2007 - With over 40 Reliance Fresh stores
already launched in Chennai, Hyderabad and Jaipur, Reliance Retail
began its assault of the National Capital Region market with the recent
opening of nine new stores in Ghaziabad, Noida, Faridabad and Gurgaon.
The company is targeting to open 100 more Reliance Fresh stores in New
Delhi alone within four months, and a 1,000 new stores in 35 cities
nationwide by the end of the year with a built-up area of over 4
million sq.ft. An investment of Rs.8,000 crore is envisaged for the NCR
region alone.
Reliance Fresh stocks fresh fruits and vegetables, staples, fast moving
consumer goods and dairy products. The stores are already selling over
1,000 tonnes of fresh produce daily and also 250 categories of
commodities. The company is approaching farmers directly for the
procurement of produce, seeking to reduce the 40% wastage that occurs
through the traditional supply chain.
Reliance is looking to
put its readymade garments on
sale through recognized retail giants. Reportedly, Company was forced
to take this move since the launch of its malls has been delayed.
Reliance has also approached retail chain Loot for the same purpose.
When contacted by Fibre2fashion, Loot MD Jay Gupta, said,
“Reliance had stock to be dispatched, so they did organize
talks
with us. However, since Loot deals with International brands, there was
no opportunity to finalize any deal.”
Relevant sources from Reliance, requesting anonymity, informed that the
opening of ISKCON Mall, scheduled for May this year, had been postponed
to August 2007. Once this is done, Company has planned to launch 20-25
similar supermarkets in Gujarat.
Official said, “Though these retail outlets are competitors
for
Reliance, selling garments through them will help not only clear out
stocks but also attract consumers.”
over 50 million sq ft via franchise as well as direct routes.
RelianceMart, which is targeting returns of $23 billion by March 2011,
will begin writing its success story with the opening of its first
hypermarket in Ahmedabad on August 15, when India celebrates the 60th
anniversary of its independence. This will be followed by two more
hypermarkets in Jamna Reliance India Ltd launched its much awaited
format and largest hypermarket under the brand name RelianceMart at
ISKON Mall, SG Highway, Ahmedabad, which will be open to public on 15
August
Reliance is gearing up to revolutionize
the
retailing industry in India. Towards this end, reliance is
aggressively working on introducing a pan-India network of retail
outlets in multiple formats. A world class shopping environment, state
of art technology, a seamless supply chain infrastructure, a host of
unique value-added services and above all, unmatched customer
experience, is what this initiative is all about.
The retail initiative of
Reliance will be
without a parallel in size and spread and make India proud. Ensuring
better returns to Indian farmers and manufacturers and greater value
for the Indian consumer, both in quality and quantity, will be an
integral feature of this project. By creating value at all levels,
reliance will actively endeavor to contribute to India's
growth.
The project will boast of a seamless supply chain infrastructure,
unprecedented even by world standards. Through multiple formats and a
wide range of categories, Reliance is aiming to touch almost every
Indian customer and supplier
Reliance eyes retail JV with
Marks & Spencer
Reliance Industries chairman Mukesh Ambani’s
deal-making
spree to get the best domain expertise in the retail sector is poised
for the big one now. Reliance Retail (RRL), is locked in
‘substantial’ discussions to float an equal joint
venture with iconic UK fashion retailer Marks & Spencer
(M&S) for apparel, gourmet food and cafes, multiple sources
said.
The deal, slated to be clinched in
the next three weeks, would see the UK retailer bringing in new formats
like food and cafes into India. M&S’ core business
— apparel and lingerie — is already operational in
the country. According to a source close to the deal, the gourmet food
format is likely to be integrated with Reliance Fresh
“wherever possible,” (upmarket localities) as a
shop-in-shop format. This would help M&S get immediate scale in
food business. There are 491 Reliance Fresh stores that sell food, FMCG
and fruits and vegetables and this figure is likely to touch 1,400 by
the end of next fiscal.
“The implications of this particular
JV are much deeper. It’s much more holistic in nature and
therefore taking long to seal,” the source added. The
$16-billion M&S, operating in the country through a franchisee
arrangement with Planet Retail since 2001, is in the midst of charting
a new India strategy aimed at accelerating expansion in the domestic
market. It recently slashed prices by 20% to attract more footfalls in
the stores and taking prime space in malls to open more stores.
Reliance
Retail eyes franchisee route to ramp up business : In
a bid to rapidly build up scale, Reliance Retail now plans to take the
franchisee route. Faced with skyrocketing real estate costs and delays
in retail space acquisition, the company has now decided to co-opt
existing small retailers in its expansion plan in all formats other
than Reliance Fresh and Reliance Hypermarket.
“We will have
franchisees in every
format, except hypermarket and Reliance Fresh,” Reliance
Retail
Lifestyle CEO Bijou Kurien told , adding that franchisees
would
comprise a significant portion of the total number of stores Reliance
Retail plans to have.
The
franchisee stores could be close to half the total numbers. Reliance
Retail today operates in several verticals, including hypermarket, food
and grocery, apparel, footwear, health and wellness, jewellery and
electronics. “We would capitalise on the traditional
retailers’ capabilities,” Mr Kurien said.
The Reliance Fresh retail rush is on. The
company opened six more stores at Saket, Dilsukhnagar, Bowenpally,
Vengalraonagar, Miyapur and Uppal, taking the total to 17 in the city.
According to company sources, "It is an ongoing process and only six
more stores have been opened. But when we reach a substantial figure,
we will definitely come out in a big way."
The sources said that the 17 stores put
together have been averaging around Rs 15-16 lakh daily and around
800-1,200 footfalls daily.
The six stores with a size of 2,500-4,000 sq
ft each made around Rs 6.5 lakh in the first one week, he added. In the
first phase, the company opened 11 pilot stores on November 3, offering
fresh vegetables, fruits, flowers and grocery items. It plans to touch
a figure of 40 stores in the twin cities in the coming days.
VISAKHAPATNAM :
Reliance Retail Ltd., on Monday opened its first set of three pilot
stores in the steel---port city at China Waltair, Murali Nagar and
MVP Colony.
Talking to media
persons at the China Waltair store on the occasion, its' customer
operations head, K.S. Venugopal, said Reliance Fresh would carry fresh
fruits and vegetables, staples, top-up grocery, non-food items and
dairy products and a whole lot of other categories at very competitive
prices. All the stores opened in the city have an average area of about
1,800 sqft and an average of about 20 sales associates attending to
customers in each store open from 8 a.m. to 9 p.m. on all seven days of
the week.
"I am glad we are
opening about 40 stores in Andhra Pradesh alone by this March end. By
June, we hope to open between 75 and 100 stores in the State on the
Fresh format. There are 21 stores in Hyderabad, and seven in Vijayawada
and Guntur bringing the total to 56 excluding the three opened here,"
he said.
Vast
stock
Replying to
questions, Mr. Venugopal said all the stores there were roughly 200
varieties of fruits and vegetables at the stores . The stock value
would be to the tune of Rs.25 lakhs on the average. Apart from the
fresh vegetable and fruits procured within 50 km. of the stores, there
were also many varieties from elsewhere in the State and country and
imported apples from the US, grapes from California, and other parts of
the world, he said.
On the forenoon of
the inaugural day, the sales were to the tune of Rs.2 lakhs in all
three stores, chief manager (Corporate Communications) of the company
Sreenath N.C. said. The vegetables and fruits at China Waltair stores
were fresh and inviting and some were priced less than city market
rates. A striking example is Bangalore black grapes that were sold at
Rs.19 a kg. The seedless black grapes were sold at Rs.42 a kg.
Competitive
rates
And vegetables too
were at highly competitive rates, with onions sold at 50p less than
open market rates at Rs.15.50 a kg. for a quality variety. Cabbage was
priced Rs.6.90, cauliflower at Rs.6.75, cu-ber Rs.8.90, beetroot
Rs.9.90, yam (kanda) Rs.8.90, carrot Rs.10.50, green chillies Rs.15 and
ash gourd Rs.7.70 for a kg. There are also quite a few varieties of the
same vegetable - like in the case of brinjal long priced Rs.12.50,
brinjal giant black Rs.25, brinjal purple Rs.12.50 a kg. And, baby
(small round ones) potato is sold at Rs.7, potato economy Rs.5.50 and
potato premium at Rs.6.50 a
kg.
Reliance
Fresh is
the retail chain division of Reliance Industries of India which is
headed by Mukesh Ambani. Reliance has entered into this segment by
opening new retail stores at Hyderabad on 3 November 2006. Reliance
plans to invest 25000 crores in the next 4 years in their retail
division and plans to begin retail stores in 784 cities across India.
Reliance
Fresh
recently (24th Jan, 2007) opened 12 "Fresh" outlets in Chennai
increasing its total store count to 40. Reliance is still testing its
retail concepts by controlled entry beginning in the southern states.
The company is planning on opening up 6 stores in Bangalore
by
the middle of February (2006) and an additional 7 stores by the end of
February. The store’s size would vary from 1,500 sq ft to
3,000
sq ft, which will stock fresh fruits and vegetables, staples, FMCG
products and dairy products. Each store is said to be within a radius
of 1-2 km of each other, in relation to the concept of a neighbour
store. However, this is only the entry roll-out that the company has
planned. Bangalore is said to have 40 stores in all by the end of the
year.
Reliance
Retail launches ‘Reliance Super’ in Amritsar
RELIANCE RETAIL Ltd has launched a new format Reliance Super at Suraj
Chand Tara Cinema, Ground Floor, Plot Number - Two, City Centre,
Amritsar. After the successful launch of the various formats such as
Reliance Fresh, Reliance Mart, Reliance Digital, Reliance Trendz,
Reliance Footprint, Reliance Wellness, Reliance Jewels and Reliance
Timeout, this is the ninth format of stores from Reliance Retail
launched in India.
Reliance
Retail is unshaken and has decided to launch a new format under the
brand name ‘Reliance Super’ that will provide
virtually all kinds of services, including consumer goods, healthcare
products, groceries, footwear and readymade clothes under one roof. The
company has already opened its first Reliance Super store in Amritsar
this month and has plans to go to other cities. more..............
Reliance
Super in Haryana
Reliance Retail Ltd. announced the launch of its second Minimart
“Reliance Super” at LG-01, DT Mega Mall, DLF City,
Gurgaon – 122002 Haryana today. After the successful launch
of the various formats - Reliance Fresh, Reliance Mart, Reliance
Digital, Reliance Trendz, Reliance I store Reliance Footprint, Reliance
Wellness, Reliance Jewels and Reliance Timeout, this is the tenth
format of stores from Reliance Retail to be launched in India. Spread
across 13,500 square feet of shopping area, Reliance Super will provide
shoppers a never before experienced shopping delight. The Mini mart
will carry a range of 10,000 products catering to the entire family.
Shoppers will have the option to choose from a wide array of products
in every category ranging from Fresh Produce, Food & Grocery,
Home Care Products, Apparel and Accessories, Non-food FMCG products,
Consumer Durables and IT, Automotive Accessories, Lifestyle Product,
Footwear and health and wellness products. more..................
Reliance
Industries Limited
Reliance Industries Limited (RIL) is India's largest private sector
company on all major financial parameters with turnover of Rs1,18,354
crore (US$ 27.23 billion), cash profit of Rs17,678 crore (US$ 4.07
billion), net profit of Rs11,943 crore (US$ 2.75 billion) and net worth
of Rs63, 967 crore (US$ 14.72 billion) as of March 31, 2007.RILis the
first and only private sector company from India to feature in the
Fortune Global 500 list of 'World's Largest Corporations' and ranks
amongst the world's Top 200 companies in terms of profits. RIL is
amongst the 25 fastest climbers ranked by Fortune. RIL also features in
the Forbes Global list of world's 400 best big companies and in FT
Global 500 list of world's largest companies
