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Reliance
launches India's largest hypermarket in A'bad
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over 50 million sq ft via
franchise as well as direct routes.
RelianceMart, which is targeting returns of $23 billion by March 2011,
will begin writing its success story with the opening of its first
hypermarket in Ahmedabad on August 15, when India celebrates the 60th
anniversary of its independence. This will be followed by two more
hypermarkets in Jamna Reliance India Ltd launched its much awaited
format and largest hypermarket under the brand name RelianceMart at
ISKON Mall, SG Highway, Ahmedabad, which will be open to public on 15
August.
After the successful launch of consumer good super market Reliance
Fresh and Consumer Electronic and Digital, this will be the company's
third retail format in the market.
In order to achieve its target of covering 100 million sq ft of area
with hypermarkets, RelianceMart — a part of the Reliance
group's $5.5-billion retail initiative — has begun sealing
real estate deals at breakneck speed to set up mega retail stores.
According to market hawks, in the last six months, the company has
acquired gar and Gurgaon in September.
around 23 percent of the hypermarket floor space
will be allocated to garment brands while the rest will stock footwear,
home goods and other products.
Luxury products, which will cover a floor space of 11 percent, will
include brands like Lakme, Maybelline and Chambor.
The hypermarkets in Jamnagar and Gurgaon will cover areas ranging
between 1,65,000-2,00,000 sq ft.
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Reliance
Retail, the 100% subsidiary of Reliance Industries, on
October
28 unveiled Reliance Fresh, the first of its multi-format retail foray
involving an investment of Rs 25,000 crore.
Reliance
Fresh is the company’s brand for neighbourhood fresh-food
outlets. It
will also sell kitchen equipment and other edibles.
Besides, it
has planned hypermarkets, supermarkets, discount stores, department
stores, convenience stores and specialty stores, to be unveiled shortly.
The
next stop for Reliance Retail will be Ahmedabad, where the company will
launch an outlet on December 28, the birthday of RIL founder Dhirubai
Ambani.
After that, it will move to West Bengal and
Punjab, followed by simultaneous launches in Delhi and Mumbai.
“These
stores, ranging from 2,000 to 5,000 sq feet, will provide customers
with a variety of fresh fruits, vegetables, staple foods and other
products in a world-class ambience,” said Gunender Kapur,
president,
foods business, at the unveiling ceremony.
The strategy
is to open one Reliance Fresh store in a radius of three to four km to
serve 1,000-2,000 families. This means about 30-40 stores in the major
metros. The air-conditioned stores recorded a combined sales of Rs 22
lakh on the inaugural day itself.
Reliance Fresh is
selling vegetables and fruits sourced from farmers through the
company’s agri hubs.
FOR MORE
INFORMATION
contact or write us:
admin@reliancefresh.info
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you have commercial space on ground floor in DELHI (ONLY) on notified
commercial/mixed land use road, then please e-mail us the following
details :
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OF OWNER
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admin@reliancefresh.info
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Reliance
Retail is moving into Mumbai in a big way. It
has snapped up two more properties in Bandra and Borivili for Rs 160
crore,
After picking up 1 lakh sq feet on SV Road in Santa Cruz, Reliance
Retail has now bought the entire 1.25 lakh sq feet Victorian Mall
coming up on Shimpoli Marg in Borivali West. the developer
has
been looking to sell this property for a while to individual investors
who were offering between Rs 73 and 75 crore. Reliance Retail finally
bought it for Rs 81 crore. That works out to Rs 6500 / sq ft and
consultants say it is in par with the current retail property prices in
Borivali. The mall already under construction will be ready by Dec
2007.
A 35000 sq feet building on Hill Road in Bandra is the third property
Reliance Retail has picked up. Located on one of Mumbai's most popular
high streets, consultants say Reliance Retail would have paid anywhere
between Rs 20 - 22000 per sq ft. which works out to Rs 77 crore.
Reliance Retail had acquired both properties in
Borivali
and Bandra. it was too early to disclose which retail format
they
would set up in both locations, Reliance Retail would set up
a
hypermarket in the Borivali mall and a lifestyle store that would
market clothes, shoes, and accessories in their Bandra property.
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Reliance
Fresh, the $20 billion Reliance Industries' brand for its grocery
outlets, Monday opened nine new stores in the national capital region
(NCR) with an investment of about Rs.8 billion ($180 million).
The
stores have been opened in Ghaziabad, Faridabad, Noida, Greater Noida
and Gurgaon covering a total area of 19,000 sq ft.
Mukesh
Ambani's Reliance Industries Ltd. entered the retail trade last year
with an investment of $5.6 billion and has plans to expand its
footprint in the NCR in multiple formats of hypermarkets, supermarkets
and convenience stores.
'We plan
to have a pan-India presence and achieve a target of Rs.10 billion
revenue by 2010 by which time we hope to complete Phase I,' Raghu
Pillai, president and chief executive of Reliance Retail, said at a
press conference here.
'In the
first phase we have plans to employ 500,000 people. We are following an
all-inclusive model giving the right affordability across all income
groups,' Pillai added.
According
to him, Reliance will open 100 stores in the NCR by the quarter ending
in June 2007.
'We are
aggressively partnering farmers by following a farm-to-fork strategy in
our supply chain management model and ensure that we deliver fresh
fruits and vegetables at affordable prices to our consumers.'
Currently,
Reliance Fresh has 49 stores across the country covering an area of
109,000 sq ft.
Reliance
Fresh also offers a membership and loyalty programme - RelianceOne - to
deliver customised benefits to frequent shoppers. Currently, it has
200,000 loyalty customers across Hyderabad, Jaipur and Chennai.
FOR MORE
INFORMATION
contact or write us:
admin@reliancefresh.info
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